"Yamayagi" is a Mountain goat in Japanese language. The original of Yamayagi is inspired from the myth of mountain goat story before the human history. The goat, which bring a group of 100 others of them, climb a steep mountain to find the neverland of elements. Even it is very hard to find and easy to fall, they never give up. So this story is inspired how tough they are and motivate our brand by reminding that we will never give up to reach all the hearts of all brewers.
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